Toys and games

What are printed games?

Printed games are games that include branding on packaging or game components. Examples include card games, dice games and compact board games. These products are used in campaigns, at events and as informal gifts for clients or partners.

Games are typically kept longer than many standard promotional items and are used in social settings.

Use cases in campaigns and gifting

Printed games are commonly applied in situations where interaction and leisure are relevant. Seasonal campaigns, summer activities, events and loyalty initiatives are typical examples.

The setting in which the game is distributed influences the choice of format and execution.

Types of games suitable for branding

A wide range of games can be personalised. Selection depends on audience and distribution method.

• compact card games
• travel and dice games
• small board games

Branding and design

Branding is usually applied to the box or individual components. A restrained layout supports ease of use and repeat handling.

Materials and durability

Sturdy materials and clear printing contribute to longer product lifespan and consistent use.

Frequently asked questions